Morning Show Ratings: Week of May 15

By A.J. Katz 

The broadcast morning shows continue to have issues in the ratings department, at least relative to 2016.

ABC’s Good Morning America once again finished No. 1 in overall audience to take the top spot at this point in the season for the 5th consecutive year. That said, GMA was -16 percent in total viewers, and -19 percent in the key A25-54 demo versus the comparable week last year (week of May 16). The 1.29 million A25-54 viewers GMA averaged last week represents fourth-lowest demo delivery since Sept 1991. 

NBC’s Today finished No. 1 in the key demo for the 73rd consecutive week. That’s the program’s best streak in more than four years. On the downside, NBC’s morning show was -12 percent in total viewers and -16 percent in the news demo versus the same week in 2016.

CBS This Morning remains in 3rd place, yet experienced the least-severe audience loss relative to the same week last year. CTM was -7 percent in total viewers and -13 percent in the demo.

The numbers for the week of May 15, 2017:

  • Total Viewers: ABC: 4.187 M / NBC: 4.078 M / CBS: 3.511 M
  • A25-54 viewers: ABC: 1.291 M / NBC: 1.501 M / CBS: 964K