NBC’s Today show took first place again last week and was the only morning program to post season-to-date gains. All networks were up in Total Viewers, but Today gained the most week-to-week, inevitably helped by Donnie, Joey and Jordan (but not so much the other two).
In the A25-54 demo, CBS’ The Early Show shows the most improvement year-to-year, up 22%.
For the week of May 12:
Total Viewers: NBC: 5,800,000 / ABC: 4,500,000 / CBS: 2,900,000
Households: NBC: 4.4/15 / ABC: 3.5/12 / CBS: 2.2/8
A25-54 rating: NBC: 2.1 / ABC: 1.6 / CBS: 1.1
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