Another split in the mornings as ABC’s Good Morning America wins in viewers while NBC’s Today show wins another week in the A25-54 demo — its second win in four weeks. NBC can also claim its biggest demo win over GMA since the Sochi Olympics.
Today also enjoyed its biggest total viewer and demo deliveries in over two months. Despite that, compared to the same week last year, both GMA and Today are down in both viewers and the demo.
As has been the trend, only CBS This Morning saw growth in both measurements: up +18 percent in viewers and up +9 percent in the demo.
The averages for the week of May 11, 2015:
- Total Viewers: ABC: 5.191M / NBC: 4.853M / CBS: 3.669M
- A25-54 viewers: ABC: 1.800M / NBC: 1.867M / CBS: 1.028M