Morning Show Ratings: Week of March 4

By Jason Lynch 

It was business as usual among the morning shows last week: Good Morning America lead the way in total viewers, while Today stayed on top in the A25-54 demo.

GMA was No. 1 in total viewers, though just barely, with a slim 17,000-viewer victory over Today: 4.273 million to 4.256 million. This is the seventh year that GMA has been on top in total viewers. The ABC broadcast was down 5 percent in total viewers vs. the comparable week in 2018, and declined 10 percent in the demo year over year.

Today kept up its own demo streak, winning among A25-54 for 167 weeks in a row. The broadcast beat out GMA among total viewers Monday and Tuesday, but relinquished the total audience crown after that. Compared to last year, Today was up 1 percent in total viewers and decreased 2 percent in the demo.

CBS This Morning seemingly benefited last week from interest in Gayle King‘s extraordinary interview with R&B singer R. Kelly. Its audience increased 7 percent from the previous week, to 3.364 million, and the A25-54 demo jumped 10 percent. But compared with last year, total audience was down 3 percent and the demo fell one percent.

Numbers for the week of March 4, 2019:

• Total Viewers: 4,273,000  4,256,000 3,364,000
• A25-54:  1,235,000  1,469,000 916,000



Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD, Current Week (w/o 2/25/19), Previous Week (w/o 2/18/19) and Year-Ago Week (w/o 2/26/18). Season to date: Most Current: 2018 -2019 Season (9/24/18 – 3/3/19) and 2017-2018 Season (9/25/18 – 3/4/18). Averages based on regular telecasts.