Each of the broadcast morning shows posted year-over-year audience declines during the week of March 27, 2017.
ABC’s Good Morning America once again finished atop the morning show heap in total viewers, and increased its total viewer lead over NBC in the mornings by +51 percent from the same week last year. That said, GMA was -11 percent from the same week in 2016. GMA also fell -17 percent from last year among adults 25-54.
NBC’s Today won the key news demo for the 66th consecutive week, its best streak in more than 4 years. That said, the program posted a -12 percent decline in the category from the same week last year. Today also posted a -13 percent year-over-year total audience decline.
CBS This Morning experienced audience losses from the same week last year, though its losses were far less steep than what ABC and NBC experienced. CTM was -1 percent in total viewers and -3 percent in the news demo relative to the week of March 28, 2016.
Just 376,000 viewers separated CBS This Morning from Today and only 601,000 viewers were between CTM and GMA – compared to the nearly 3 million viewer gap that existed when the CBS broadcast launched in January 2012.
The averages for the week of March 27, 2017:
- Total Viewers: ABC: 4.241M / NBC: 4.015M / CBS: 3.640M
- A25-54 viewers: ABC: 1.333M / NBC: 1.544M / CBS: 1.047M