Compared to the same week last year — which was “GMA’s” best week ever (or at least since 1991 when Nielsen began electronic record-keeping) — the show is down -5% in viewers and down -12% in the A25-54 demo.
Still, “GMA” is experiencing its largest season margin over No. 2. NBC’s “Today” in the demo since the 1991-92 season. “Today” is also down vs. the same week last year: down -1% in viewers and down -7% in the demo.
Meanwhile, “CBS This Morning” continues to see double-digit year-over-year growth: up +17% in viewers and up +12% in the A25-54 demo. Season-to-date, “CTM” is the only network morning broadcast posting gains in viewers: up +7%.
The averages for the week of March 2, 2015:
- Total Viewers: ABC: 5.989M / NBC: 5.258M / CBS: 3.625M
- A25-54 viewers: ABC: 2.176M / NBC: 2.051M / CBS: 1.140M