Morning Show Ratings: Week of March 11

By Chris Ariens 

The Lost Remote newsletter brings you the the best in streaming news, from staffing changes to premiere dates to trailers—to the latest platform moves. Sign up today.

ABC’s “Good Morning America” continues as the #1 morning show, and showing growth compared to the same week last year. “GMA” is up +7% in total viewers, and down slightly in the demo.

“CBS This Morning” is also up vs. last year: +6% in total viewers, also down in the demo. NBC’s “Today” show is down double digits again in both measurements: -15% in total viewers and -18% in younger viewers.

“GMA” continues to lead “Today” by its largest margin in total viewers (+606,000) and in A25-54 viewers (+81,000) in 21 years.

The averages for the week of March 11, 2013:

  • Total Viewers: ABC: 5.043M / NBC: 4.234M / CBS: 2.591M
  • A25-54 viewers: ABC: 1.897M / NBC: 1.816M / CBS: 1.001M

Advertisement
Advertisement