Morning Show Ratings: Week of June 27

By Merrill Knox 

NBC’s “Today” Show continued its dominant position in the morning’s last week, besting ABC’s “Good Morning America” and CBS’s “The Early Show” in both Total Viewers and the A25-54 demographic for the 811th straight week (that’s 15.6 years if you’re counting.)

“GMA,” which is attracting its largest audience in four years, continues to post gains in total viewers. Year-over-year, the ABC morning show has seen a +12% increase in Total Viewers — the smallest gap between “GMA” and “Today” since 2007.

The averages for the week of June 27:

  • Total Viewers: NBC: 4.83M / ABC: 4.35M / CBS: 2.10M
  • A25-54 viewers: NBC: 2.14M / ABC: 1.61M / CBS: 774K