Morning Show Ratings: Week of July 9

By A.J. Katz 

As was the case in the evening news ratings race, ABC was No. 1 in total viewers among the morning shows, NBC was No.1 among adults 25-54 and CBS posted year-over-year audience declines.

Season to date, Good Morning America is the No. 1 morning newscast in total viewers, leading Today by +67,000 (4.217 million vs. 4.150 million), and taking the top spot at this point of the season for the sixth year in a row. Compared to the same week last year, GMA was flat in total viewers, but -6 percent in the key A25-54 demographic.

Today finished No. 1 among adults 25-54 for 133rd consecutive week, the show’s best streak in six years. Season to date, it remains the top morning show in the key demos, leading GMA by +11 percent in A25-54. Today also posted year-over-year growth in total viewers (yes, you read that right), the only morning show to accomplish that feat this past week (+1 percent).

CBS This Morning stumbled in the ratings department relative to the same week last year. The broadcast was -13 percent in total viewers, and -16 percent among adults 25-54.

The numbers for the week of July 9, 2018:

Total Viewers: ABC: 3.796M  / NBC: 3.623M  / CBS: 2.818M
A25-54 viewers: ABC:  1.084M / NBC:  1.205M / CBS:  690k

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 Live + SD weeks of 7/9/18, and 7/10/17.  Season-to-Date: Most Current: 2017-2018 Season (9/25/17 – 7/15/18) and 2016-2017 Season (9/19/16 – 7/16/17).  Averages based on regular telecasts.