Year-to-year The Early Show is up +1% in total viewers. The Today show is down -6%, GMA is down -2%. Today still dominates the mornings, leading second-place GMA by 413,000 viewers.
For the week of July 30:
Total viewers: NBC: 4,769,000 / ABC: 4,356,000 / CBS: 2,222,000
Households: NBC: 3.7/15 / ABC: 3.3/13 / CBS: 1.8/7
25-54 demo: NBC: 1.9/15 / ABC: 1.5/12 / CBS: 0.7/6
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