Morning Show Ratings: Week of July 24

By A.J. Katz 

Good Morning America finished No. 1 in total viewers, Today remained at the top in the ad-friendly A25-54 demo, and CBS This Morning actually posted slight year-over-year total viewer growth this past week.

In addition to being the most-watched morning show of the week, GMA gave Today a rare run for its money in the key 25-54 demo. ABC managed to beat NBC in the demo on Monday and Thursday in the mornings, and had its smallest demo margin for a week since Dec. 21, 2015.

That said, the program posted audience declines versus the comparable week in 2016, -8 percent in total viewers and -9 percent in the demo.

Today finished No. 1 in the A25-54 demo for the 83rd consecutive week (its best streak in over for years), and has been No. 1 for a whopping 99 of the past 100 weeks. Its year-over-year total viewer decline was less than GMA’s (-5 percent) but its -15 percent drop in the demo was larger.

One morning show posted a positive total viewer trend from the comparable week last year. CBS This Morning grew +.2 percent in total viewers, but struggled in the demo versus last year (-7 percent).

The averages for the week of July 24, 2017:

Total Viewers: ABC: 3.831 M  / NBC: 3.632 M  / CBS: 3.221 M
A25-54 viewers: ABC:  1.231 M / NBC:  1.278 M / CBS:  841 k