Year-to-year, the Today show is down 9% in total viewers, while The Early Show is up 4%. Still, Today “dominates the mornings” with more than twice as many viewers as Early last week, and more than a half million more than GMA.
For the week of July 23:
Total viewers: NBC: 4,731,000 / ABC: 4,165,000 / CBS: 2,275,000
Households: NBC: 3.7/15 / ABC: 3.3/13 / CBS: 1.8/7
25-54 demo: NBC: 1.8/15 / ABC: 1.5/12 / CBS: 0.7/6
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