Morning Show Ratings: Week of July 2

By A.J. Katz 

The Lost Remote newsletter brings you the the best in streaming news, from staffing changes to premiere dates to trailers—to the latest platform moves. Sign up today.

For the holiday-shortened week, Good Morning America remained No. 1 in total viewers, while Today was No. 1 among younger news viewers, including adults 25-54.

But once again, the ABC, NBC and CBS morning shows were down year-over-year.

Compared to the same week last year, GMA was -4 percent in total viewers and -12 percent among adults 25-54. But the ABC morning show leads the NBC morning show by +63,000 total viewers (4.227 million vs. 4.164 million), taking the top spot at this point of the season for the sixth year in a row.

Today show finished No. 1 in the A25-54 demo for the 132nd consecutive week. The program was -3 percent in total viewers and -11 percent in demo viewers versus last year (week of July 3, 2017). It remains the top morning show for the season among younger news viewers, including an +11 percent advantage over GMA among adults 25-54, which is the go-to demo among TV news advertisers.

CBS This Morning was -5 percent in total viewers, and -7 percent in A25-54 viewers versus last year.

*Note: Due to the Independence Day holiday, all three programs were coded specials on Wednesday (7/4/17).   In addition, CBS This Morning was retitled to “CBS This Morn” on Thursday (7/5/18) and Friday (7/6/18).  Each telecast was excluded from the averages.  The weekly averages for ABC and NBC are based on 4 days (Mon-Tues and Thurs-Fri), while CBS’ average is based on 2 days (Mon-Tues).

The morning shows were Nielsen-rated for 3 days the same week last year.

The numbers for the week of July 2, 2018:

Total Viewers: ABC: 3.667M  / NBC: 3.492M  / CBS: 2.940M
A25-54 viewers: ABC:  1.032M / NBC:  1.129M / CBS:  694k

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 Live + SD weeks of 7/2/18, and 7/3/17.  Season-to-Date: Most Current: 2017-2018 Season (9/25/17–7/8/18) and 2016-2017 Season (9/19/16–7/9/17). Averages based on regular telecasts.

Advertisement
Advertisement