Morning Show Ratings: Week of July 12

By Alex Weprin 

NBC’s “Today” show was once again the top program in both total viewers and the demo. Year-to-year, ABC’s “GMA” is cutting the viewership gap with “Today” albeit only slightly.

Week-to-week, NBC was the only program to be up in total viewers, but was down slightly in the demo, while ABC and CBS saw decreases in both categories.

The averages for the week of July 12:

Total Viewers: NBC: 4.71M / ABC: 3.79M / CBS: 2.13M

A25-54 rating: NBC: 2.07M / ABC: 1.45M / CBS: 860K