The morning show ratings race appears as though it’s returning to 2017 form. ABC’s Good Morning America finished No. 1 in total viewers for the third straight week, while NBC’s Today still dominates among younger news viewers, including the ad-friendly A25-54 demo.
GMA, No. 1 in total viewers for the week of Jan. 29, 2018, also managed to post its largest margin of victory over Today in 11 weeks. But the ABC morning show was -6 percent, both in total viewers and among adults 25-54, from the comparable week in 2017.
Despite finishing second in total viewers for the 3rd straight week, Today remains the No. 1 morning show across the board for the broadcast season to-date. It also finished No. 1 among adults 25-54 for the 110 consecutive week, the show’s best streak in over 5 years. But compared to the same week in 2017, the NBC morning show was -3 percent in total viewers, and -6 percent in the key A25-54 demo.
CBS This Morning remains in third place, and continues to average more than 1 million demo viewers per week with John Dickerson joining mainstays Gayle King and Norah O’Donnell at the round table. But the program was -5 percent in total viewers, and -5 percent among adults 25-54 versus its performance last year.
The averages for Week of Jan. 29, 2018:
- Total Viewers: ABC: 4.324 M / NBC: 4.233 M / CBS: 3.601 M
- A25-54 viewers: ABC: 1.413 M / NBC: 1.574 M / CBS: 1.027 M