Morning Show Ratings: Week of Jan. 7

By A.J. Katz 

ABC and NBC may have split the evenings this past week, but it was all NBC in the mornings.

Today show –which also won this same week last year in all measurements– earned its 8th win in total viewers in the past 16 weeks. Not only did Today win in total viewers, but it beat ABC and CBS in the key A25-54 demo for the 159th consecutive week, the program’s best streak in more 6 years, and posted its biggest margin of victory over GMA in 4 months.

Now, the not so good: Today posted audience losses of -5 percent in total viewers, and -9 percent in A25-54 viewers vs. the comparable week last year.

Good Morning America finished in second place across the board this past week, and posted year-over-year losses of -4 percent in total viewers and -11 percent in A25-54 viewers. On the positive side, the ABC morning show remains the most-watched of the broadcast season to-date for the 7th consecutive year after finishing as the No. 1 morning newscast for the last 6 seasons.

CBS This Morning continues to slump in the ratings. CTM was -16 percent in total viewers and -17 percent in A25-54 viewers this past week vs. the comparable week in 2018; a week which included the addition of John Dickerson as permanent CBS This Morning co-host.

Dickerson’s first day in his new role was Wednesday, Jan. 10, 2018.

The averages for the week of Jan. 7 2019:

• Total Viewers:  4,091,000 4,158,000 3,069,000
• A25-54:  1,229,000 1,472,000   806,000




Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 Live + SD, 2018-19 Current Week (w/o 1/7/19),  and Year-Ago Week (w/o 1/8/18).  Season to date: Most Current: 2018 -2019 Season (9/24 – 1/13/18) and 2017-2018 Season (9/25/18 – 1/14/18).  Averages based on regular telecasts.