Morning Show Ratings: Week of Jan. 26

By Chris Ariens 

The Lost Remote newsletter brings you the the best in streaming news, from staffing changes to premiere dates to trailers—to the latest platform moves. Sign up today.

morning show anchors_640Last Wednesday the “Today” show had its first outright win in the mornings since last September. The once-dominant NBC show took both total viewers and the A25-54 demo for the day. But ABC’s “Good Morning America” won the week in both measurements. In fact, “GMA” is still seeing its largest season margins over “Today” — in both total viewers and the demo — since the 1991-92 season.

Compared to the same week last year — which was a week of multi-year highs — all three morning shows were down among total viewers and only “CBS This Morning” saw growth among total viewer: up +2% vs. last year.

The averages for the week of Jan. 26, 2015:

  • Total Viewers: ABC: 5.599M / NBC: 5.228M / CBS: 3.478M
  • A25-54 viewers: ABC: 2.084M / NBC: 2.002M / CBS: 1.147M