ABC, NBC and CBS all saw a decline in morning show viewership relative to the same week last year.
ABC’s Good Morning America was the No. 1 morning show in total viewers for the week of February 6, though it was -10 percent from the week of Feb. 8, 2016. GMA also posted an -18 percent decline in adults 25-54 from the same week last year. ABC remains No. 1 in the mornings among total viewers, leading Today by 128,000 to take the top spot at this point of the season for the 5th year in a row.
With a weekly win in the demo, NBC’s Today has now been the most-watched morning show among adults 25-54 for 59 consecutive weeks (best streak in over four years) and 75 of the last 76 weeks. That said, the program was -13 percent in the demo and -11 percent in total viewers from the same week last year.
After what was a huge 2016 for CBS This Morning, the program has now seen 9 straight weeks of A25-54 losses this year versus last. With co-host Charlie Rose sidelined until March after undergoing successful heart surgery, CTM was -8 percent in total viewers, and -13 percent in the demo relative to the week of Feb. 8, 2016, which was a massive ratings week for CTM in light of the CBS’s broadcast of the Super Bowl. It will be interesting to see if the program regains its old form when Rose returns next month.
The averages for the week of Feb. 6:
- Total Viewers: ABC: 4.635M / NBC: 4.355M / CBS: 3.828M
- A25-54 viewers: ABC: 1.518M / NBC: 1.703M / CBS: 1.121M