In the week following the Olympics, The Today Show retained a 1.1 million viewer lead over Good Morning America. But ABC spins it differently, saying “NBC plummets after Olympics; GMA slashes Today lead by 43% in total viewers and 48% in adults 25-54 week-to-week.” Here are the numbers for the week of Feb. 27:
Total viewers: NBC: 6,290,000 / ABC: 5,230,000 / CBS: 2,960,000
Household rating: NBC: 4.8/16 / ABC: 4.1/14 / CBS: 2.3/8
25-54 demo: NBC: 3,080,000 / ABC: 2,470,000 / CBS: 1,250,000
> Compare to: Feb. 20 / Feb. 13 / Feb. 6
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