“NBC’s Today show skated to a big ratings win for its final Olympics-driven week in Italy, averaging more than 6.9 million viewers, according to data from Nielsen Media Research. The performance was the NBC’s morning show’s best Olympics week ever and its biggest audience since the week of the 2004 presidential election,” TV Week’s Michele Greppi reports. Numbers for the week of Feb. 20, per NBC:
Total viewers: NBC: 6,900,000 / ABC: 5,000,000 / CBS: 2,900,000
Households: NBC: 5.3/18 / ABC: 3.9/13 / CBS: 2.2/8
> Update: 6:26pm: “For the two weeks of the Turin Games, GMA cut the gap with NBC’s Today by an impressive 21% in Total Viewers and 23% in Adults 25-54 compared to the same time four years ago,” ABC’s press release notes…
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