NBC’s Today show was the top-rated network morning show last week in both Total Viewers and the A25-54 demo. It was also the only network to grow week-to-week in both categories. CBS’ The Early Show was up in the demo.
Excluding the Beijing Olympics and holidays, this was Today‘s biggest Total Viewer victory since the week of April 28, 2008. The Octo-mom preview on Friday likely helped.
Total Viewers: NBC: 6,088,000 / ABC: 4,706,000 / CBS: 3,167,000
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A25-54: NBC: 2,773,000 / ABC: 2,139,000 / CBS: 1,427,000