Morning Show Ratings: Week of Feb. 1

By Chris Ariens 

morning show anchors_640While ABC’s Good Morning America won in viewers, and NBC’s Today show took the A25-54 demo, CBS This Morning continues to be the only morning show to see growth. Compared to the same week last year CTM was up +15 percent in viewers and up +2 percent in the demo. GMA was down down double digits in both: down -11 percent in viewers and down -16 in the demo. The Today show was also down: -6 percent and -4 percent, respectively.

The Today show’s lead on GMA in the demo is widening, now at 11 percent. While GMA’s lead on Today in viewers is now at 3 percent.

The averages for the week of Feb. 1:

  • Total Viewers: ABC: 5.009M / NBC: 4.876M / CBS: 3.859M
  • A25-54 viewers: ABC: 1.772M / NBC: 1.969M / CBS: 1.145M