Morning Show Ratings: Week of April 30

By A.J. Katz 

Another week, another split decision in the morning show ratings race. ABC’s Good Morning America remains most-watched morning show in total viewers, while NBC’s Today is the top show among younger news viewers, including the A25-54 demo that advertisers covet.

By winning the week of April 30 among total viewers, GMA is the most-watched morning show at this point in the season for the 6th consecutive year.

But compared to the same week last year, the ABC morning show was -7 percent in total viewers and -8 percent among adults 25-54.

Today has run its streak to 123 consecutive weeks as the No. 1 morning show in A25-54, the program’s best streak in nearly 6 years. It also posted its largest weekly audience in 9 weeks. But the program once again lost audience from the same week last year, -5 percent in total viewers and -13 percent in the demo.

On a happy note, Today co-anchors Savannah Guthrie and Hoda Kotb, along with ep Libby Leist, made Adweek’s annual Disruptors list, out this week, shining a light on women leaders in the worlds of media, tech and advertising.

CBS This Morning remains stuck in third place, and was down double digits in multiple categories from the comparable week in 2017.

The averages for the week of April 30:

  • Total Viewers: ABC: 4.115 M / NBC: 4.045 M / CBS: 3.229 M
  • A25-54 viewers: ABC: 1.268 M / NBC: 1.397 M / CBS: 837,000