Morning Show Ratings: Week of April 2

By Merrill Knox 

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As we told you on Monday, “Today” was the winner for the week of April 2. With Sarah Palin, Ryan Seacrest and the news of a new contract for Matt Lauer, NBC increased its Total-Viewer lead on ABC’s “Good Morning America” to 190,000, the highest it has been in three weeks.

ABC’s “Good Morning America” was the only show to improve on its year-ago averages, +3% in Total Viewers and +3% in A25-54 viewers with Katie Couric filling in for Robin Roberts. “Today” was down -5% and -12%, respectively.

Although “CBS This Morning” was down -5% in Total Viewers and -4% in A25-54 viewers, the show saw a year-over-year gain of +11% in women A25-54. Oprah Winfrey was the marquee guest on CBS’s morning show last Monday.

The averages for the week of April 2:

  • Total Viewers: NBC: 5.11M / ABC: 4.92M / CBS: 2.47M
  • A25-54 viewers: NBC: 2.14M / ABC: 1.83M / CBS: 1.01M
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