Morning Show Ratings: Week of April 2

By A.J. Katz 

Broadcast TV’s morning shows were down in total viewers compared to¬†the same week in 2017 . Those year-over-year losses hit double digits among the younger news demos, including adults 25-54.

ABC’s Good Morning America finished the week No. 1 in total viewers, out-performing its competition by +130,000 viewers. Using the most current Nielsen data for the 2017-2018 season to-date (9/25/2017 – 4/8/2018), GMA is now the most-watched morning show at this point of the season for the 6th consecutive year. It now leads Today by +2,000 total viewers.

That said, the ABC morning show was -7 percent in total viewers and -19 percent among demo viewers versus last year.

NBC’s Today topped Good Morning America in the key 25-54 demo last week, marking the 119th consecutive week it has achieved a No. 1 ranking in the measurement. According to Nielsen live-plus-same-day data, which is different from what ABC News uses to measure audience, Today is not only No. 1 in the demo, but it’s still barely No. 1 in total viewers this 2017-2018 season to-date. Today’s lead in that category is only +1,000 total viewers. Considering it had help from the Olympics in February, that’s not exactly an impressive margin.

Back to the most-recent week, Today was -4 percent in total viewers, but down a whopping -25 percent in demo viewers from last year.

CBS This Morning remained mired in third place, and remains down year-over-year. The program was -11 percent in total viewers, and -16 percent in demo viewers from last year.

The averages for the week of April 2, 2018:

Total Viewers: ABC: 4.051M / NBC: 3.921M / CBS: 3.305M
A25-54 viewers: ABC: 1.292M / NBC: 1.362M / CBS: 879k