There were no seismic ratings shifts last week in the world of morning news. Good Morning America remained the most-watched morning news program, and Today kept the top spot among viewers in the news and younger demos. CBS This Morning, despite finishing in third, continues to rise when it comes to the ad-friendly A25-54 demo, something its competitors have struggled to emulate 2016 to-date.
GMA averaged 4.9 million total viewers this past week, its highest average in 6 weeks. The program finished No. 2 in A25-54, per usual, delivering an average of over 1.6 million viewers. That’s even with the previous week, but a 7 percent decline from the comparable week in 2015 (week of April 20).
Today was slightly down in viewership this past week, but still finished No. 1 in the news demo. Today has won the demo 33 out of the last 34 weeks. The 1.76 million viewer average in A25-54 is a 3 percent decline from the previous week, and a 2 percent decline from the comparable week in 2015. The program averaged close to 4.7 million total viewers, a .5 percent decline from the week of April 11, and a 3 percent decline from the comparable week in 2015.
CBS This Morning delivered a 1.11 million A25-54 average this past week. That is a 3 percent improvement from the previous week and a 5.4 percent improvement from the comparable week in 2015. CTM averaged 3.75 million viewers in total, steady with the previous week’s average and a 1 percent improvement from the week of April 20, 2015, which is when the program had delivered its largest total viewer average in 11 years.
The averages for the week of April 18, 2016:
- Total Viewers: ABC: 4.899 M / NBC: 4.681 M / CBS: 3.753 M
- A25-54 viewers: ABC: 1.640 M / NBC: 1.763 M / CBS: 1.114 M