ABC, NBC and CBS posted audience declines in the mornings relative to the same week in 2016 (week of April 18).
ABC’s Good Morning America maintained its No. 1 ranking in total viewers during the week of April 17, but was -9 percent from the same week last year. ABC’s year-over-year drop in the news demo was even steeper, -15 percent. Despite the year-over-year audience losses, GMA remains the No. 1 morning newscast in total viewers to take the top spot at this point of the season for the 5th year in a row.
NBC’s Today remains No. 1 in the news demo, and has held the top spot for 69 consecutive weeks. The program also extended its lead over ABC in the age range relative to the same week in 2016. That said, the program posted double digit year-over-year audience losses both in total viewers (-11 percent) and in the news demo (-11 percent).
CBS This Morning experienced the “least worst” year-over-year audience drop off. CTM was -1 percent in total viewers and -9 percent in the demo relative to the same week last year.
The averages for the week of April 17, 2017:
- Total Viewers: ABC: 4.451 M / NBC: 4.168 M / CBS: 3.707 M
- A25-54 viewers: ABC: 1.399 M / NBC: 1.564 M / CBS: 1.016 M