The Today show finished in first place again last week, and was the only morning broadcast up week-to-week. Third place The Early Show posted year-to-year gains: up 2% in Total Viewers and up 10% in the A25-54 demo.
For the week of April 14:
Total Viewers: NBC: 5,543,000 / ABC: 4,443,000 / CBS: 2,766,000
Households: NBC: 4.4/15 / ABC: 3.5/12 / CBS: 2.2/7
A25-54 demo rating: NBC: 2.2/15 / ABC: 1.7/12 / CBS: 1.1/7
• Of note, Today‘s 5.54M Total Viewers topped former co-anchor Katie Couric‘s draw of 5.39M on the CBS Evening News last week.
Advertisement