Morning Show Ratings: July 2016 Sweeps and Week of July 25

By A.J. Katz 

morning-show-anchors_640-846x836Good Morning America was the most-watched broadcast morning news program, Today took top honors in the A25-54 demo, and CBS This Morning improved its standing in both categories during the July 2016 sweeps period.

GMA, despite its total viewer victory, fell 6 percent in total viewers and fell 11 percent in the news demo compared to July 2015. The program remains the No. 1 morning newscast in Total Viewers this season to-date, taking the top spot at this point of the season for the 4th consecutive year.

Today, which won the news demo for the 11th consecutive month, fell 1 percent in total viewers but grew 0.5 percent in the demo from July 2015. CBS This Morning continues to creep closer to its competition. The +174,000 A25-54 viewer gap is the most siginificant for Today over GMA since 2011.

CBS This Morning improved 4 percent in total viewers and 3 percent in the news demo compared to July 2015. CTM also posted July gains in ever-important W25-54 category. CBS hasn’t been this close to NBC in the timeslot in over 22 years.

The averages for July 2016 Sweep:

  • Total Viewers: ABC: 4.206 M / NBC: 4.018 M / CBS: 3.295 M
  • A25-54 viewers: ABC: 1.366 M / NBC: 1.540 M / CBS: 928,000

GMA won the final week of the month in total viewers, but once again finished runner-up to Today in A25-54. GMA was up from the previous week in the key categories, but fell 9.5 percent in total viewers and 18 percent in the news demo from the same week in 2015. Today held steady in the news demo but fell 6 percent in total viewers from the comparable week last year. CBS This Morning was the only program to improve from the same week last year, up 2 percent in total viewers and up a solid 10 percent in the news demo.

The averages for the week of July 25, 2016:

  • Total Viewers: ABC: 4.149 M / NBC: 3.831 M / CBS: 3.216 M
  • A25-54 viewers: ABC: 1.346 M / NBC: 1.510 M / CBS: 909,000