Morning Show Notes: NBC and CBS

By SteveK 

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• The third and fourth hours of the Today show enjoyed strong ratings last week. Today II (the 9:00am hour) averaged 4,447,000 Total Viewers and a 1.4 rating in the A25-54 demo. It was the hour’s best ratings since the week of August 11, 2008. Today III (10:00am hour) averaged 2,412,000 Total Viewers and a .8 rating in the demo. It was the most Total Viewers for the program since the week of December 31, 2007.

• CBS Sunday Morning was the #1 Sunday morning news program for the first week of 2009 in both Total Viewers and the A25-54 demo. Compared to the same week last year, the program was up 14% in Total Viewers and 13% in the demo. Last week’s show featued an interview with Mickey Rourke about his new film, “The Wrestler.”

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