Last month, NBU CEO Jeff Zucker was asked about CNBC competitor FBN. “Really, at this point,” Zucker said, “Fox Business Network is not in any way a threat to CNBC. It’s not even, frankly, in the same universe with us.”
Perhaps. But then why has the network commissioned a survey which includes Fox Business Network?
ICN has the screen grabs of the survey which is in the name of something called News: VIPs. It is being conducted by Feldman Research Lab on behalf of “the Sponsor, NBC Universal, Inc.”
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ICN notes: “the one survey question that caught my eye…asks the surveyee how long they watch a given network starting at 7pm. MSNBC, CNN, FNC, and FBN are the channels listed. But, interestingly, CNBC is not.”