“The promotional buzz regarding” Meredith Vieira‘s “segue from The View, ABC’s weekday women gabfest, to morning television’s most-watched series has been minuscule compared with the avalanche of coverage surrounding Couric’s move from Today to anchor the CBS Evening News,” Dusty Saunders notes.
“But Vieira’s jump to Today is of major importance to the peacock network because of the bottom line. Today remains the most profitable program in all of television, earning $274 million in revenue during the first five months of 2006.” More…
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