Dave McCoy is the new senior vice president and creative director of CBS News Marketing. McCoy comes to CBS from his role as senior creative director at MSNBC. In his new position, McCoy will be responsible for creating and producing advertising and marketing campaigns for all CBS News programming and for the division overall.
Said CBS News & Sports president, Sean McManus, “As we move aggressively forward in rebuilding CBS News, I’m pleased that we’re able to add Dave’s wide and distinct array of creative talents to the areas of promotion, marketing and advertising.”
McCoy replaces Jeff Kreiner, who was bumped upstairs and becomes SVP of production for the CBS Marketing Group.