> In primetime, FNC averaged 1,401,000, up 11% over May ’04. CNN averaged 610,000, down 16% from May ’04. MSNBC averaged 286,000 viewers, up 1%.
> In total day, FNC averaged 754,000 viewers, while CNN averaged 368,000 (down 17%) and MSNBC averaged 188,000 (down 14%).
> “CNN’s Prime Time and Total Day programming continued to deteriorate with double digit losses in viewership under the leadership of Jonathan Klein,” FNC’s press release says.
Here are the year-to-year numbers, so you can analyze the data yourself:
| Total viewers, total day: May 05 / May 04 / % diff FNC: 754 / 751 / 0% CNN: 368 / 445 / -17% MSNBC: 188 / 219 / -14% CNBC: 135 / 140 / -4% HLN: 210 / 182 / +15% | Total viewers, primetime: May 05 / May 04 / % difference FNC: 1,410 / 1,258 / +11% CNN: 610 / 727 / -16% MSNBC: 286 / 283 / +1% CNBC: 141 / 155 / -9% HLN: 317 / 174 / +82% |
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