MSNBC grew 75% in the weekday prime time A25-54 demo and 61% in Total Viewers during May 2008 versus May 2007. Much of that was helped by Countdown with Keith Olbermann, which finished in second place in both categories at 8pmET (FNC’s O’Reilly Factor finished first).
Also, Hardball with Chris Matthews finished in second place at 7pmET for the month for the first time since February 2006.
Year-to-year, Race for the White House saw increases at 6pmET of 189% in the demo and 174% in Total Viewers. Verdict with Dan Abrams at 9pmET was up 73% in the demo and 54% in Total Viewers.
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Morning Joe had its best performance to date in May, up 67% in the demo and 91% in Total Viewers from last year.