HLN saw a drop overall in both total and demo viewers, but had a pair of bright spots with “Morning Express with Robin Meade” and “Joy Behar.”
The may 2010 averages:
Total day (Mon-Sun): 274k total/123K A25-54
Prime (Mon-Sun): 440k total/148K A25-54
HLN was down 4% in total day, for both total and demo viewers, and saw an -18% drop in total viewers and -23% drop in demo viewers in primetime.
“Morning Express” saw the most growth of any morning show, getting a +10% boost in total viewers and a +17% bump in the demo.
The other bright spot was “Joy Behar,” which was up over the same 9 p.m. ET time period last year +34% in total viewers and +17% in the demo.
“Nancy Grace” posted a drop of -26% in both total viewers and the demo at 8 p.m., while “Issues” was down -12% and -8% respectively.
The HLN section of the CNN release is after the jump.
HLN
HLN’s Morning Express with Robin Meade continues to roll over MSNBC’s Morning Joe among 25-54 viewers, leading by +46% in May, (174k vs 119k). May marks the 14th consecutive month that Morning Express with Robin Meade has topped MSNBC’s Morning Joe. Morning Express also posted the most growth of any cable news show in the morning in May, up +17% in total viewers and up +10% among 25-54 viewers.
The Joy Behar Show at 9p has double digit growth among both total viewers and the demo–the most total viewer growth of any cable news show in May–up +34% versus same time year ago (542k vs. 404k). It was also up +17% versus May 2009 (151k vs. 129k) among 25-54 viewers.