March #s: CNN’s “Viewership Gains”

CNN is touting its “viewership gains” in March. “CNN/U.S. and Headline News are the fastest growing cable news nets versus last year in March,” a press release says. Here are the numbers they provided:

March 05 vs. March 04 (Mon-Sun, total day)

P2+ % change / P25-54 % change

CNN: +8% / +13%

HLN: +37% / +35%

FNC: +2% / Flat

MSNBC: +1% / Flat

March 05 vs. March 04 (M-F, Primetime)

CNN: +10% / +31%

HLN: +66% / +64%

FNC: +9% / -9%

MSNBC: +8% / +9%