Katie’s Tour: The Launch Of ‘Evasive Katie’

Hollywood Reporter blogger Ray Richmond opines: “This was the coming-out party for Dignified Katie. Formal Katie. Sophisticated Katie. Katie with an Ed Murrow makeover (Dan Rather just started to quietly sob).

It was also, at the risk of sounding too harsh, the official launch of Evasive Katie. She couldn’t very well share trade secrets or anything with CBS News President Sean McManus sitting beside her, but she’s also clearly been carefully coached to keep a low-key lid on things. Her marching orders on Sunday appeared to be ‘Divulge nothing that can be turned into a soundbite and twisted with a negative spin in advance of The Big Launch.’ Couric embraced the stay-on-message directive and delivered it with flawless cool. Less than two weeks after walking through the CBS News door, she proved to be a master of saying nothing with bland skill and dexterity.”