Katie’s Tour: Doubling Story Lengths?

By Brian 

Today’s Rocky Mountain News says some of Katie Couric‘s Denver town meeting participants “expressed interest in seeing news programs devote more time to a single issue.” Agricultural producer Larry Lempke “suggested spending an entire week on health care and interviewing a wide range of people impacted by the issue.”

Evening newscasts already schedule week-long series, but maybe the packages need more time. Couric says: “I think having a story go from a minute, 30 seconds to three minutes will really give viewers more take-away value…”

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