> Update: 1:35pm: NBC adds: “Based on Nielsen fast cume data approximately 6.9% of Americans, or almost 19 million viewers, watched the 3-hour block of yesterday’s farewell to Katie on Today.”
“Today delivered 8.440 million viewers yesterday [from 7 to 9am], ranking it as the fourth highest Today audience for a single telecast since at least 1987 (the start of People Meters),” NBC said this afternoon. “Only the mornings following the 2000 election (12.270 million), 2004 elections (9.002 million) and the 1989 San Francisco earthquake (8.479 million) ranked ahead 1-2-3 respectively.”
Katie’s goodbye beat Bryant Gumbel‘s 1997 farewell (8.034 million) and Jane Pauley‘s 1989 farewell (5.619 million). In addition, Today II, from 9 to 10am, averaged 7.550 million viewers yesterday, and it ranks “as the most-watched Today II single telecast ever.”
> For the week of May 15, Today averaged 5,840,000 viewers…
Katie’s Goodbye: Overnight Ratings
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