“Early reaction from some viewers was overwhelmingly” in Katie Couric‘s favor, Broadcasting & Cable reports. “In a snapshot survey of about 400 viewers released exclusively to B&C, TV consulting firm Frank N. Magid Associates found 89% of respondents were aware of Couric’s new position at CBS News, and 20% said they tuned into the newscast last week.
Of those viewers, 49% ranked her performance as excellent, surpassing Magid’s usual threshold of 40% for top talent. ‘Couric is a star,’ says Magid VP Bill Hague. Even more encouraging, 61% of respondents said Couric gave them a strong reason to watch CBS Evening News, giving her scores of 8-to-10 on a scale where 10 is the highest…”
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