Katie’s Debut: National #’s Are In

By Brian 

“Last night’s debut of the CBS Evening News with Katie Couric attracted 13.59 million total viewers, finishing number one for the night and easily beating NBC Nightly News (7.76 million viewers) and ABC’s World News (7.58 million viewers) in the process. The 13.59 million total viewers are the most for the broadcast since Feb. 16, 1998, which occurred during CBS’s coverage of the Olympic Winter Games in Nagano.”

More: “Last night marked the largest margin of victory in total viewers by CBS over both NBC and ABC since at least September 1993, the first available date of daily ratings in the CBS database. Compared to the same night a year ago, CBS was up +75% in households (9.1/17 vs. 5.2/10) and +84% in total viewers (13.59 million vs. 7.40 million viewers). The broadcast showed even greater gains in the key adults 25-54 demographic, up +95% (3.9 vs. 2.0) from the same night a year ago.”

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“Last night in households, the CBS EVENING NEWS rated a 9.1/18, its best household number since Jan. 4, 1999 (9.2/18). NBC did a 5.3/10 and ABC a 5.2/10.

In adults 25-54, the CBS EVENING NEWS did a 3.9, its best mark in the demographic since Jan. 18, 1999 (4.1). NBC and ABC both did a 2.3 rating.”