Katie Debuts: 9.1/17 In Metered Markets; Highest Evening News Since ’98 Olympics

By Brian 

No surprise here: “Last night’s debut of the CBS Evening News with Katie Couric finished number one in the metered-market average, according to Nielsen. The broadcast garnered a 9.1/17 rating in those markets, making it the highest rated CBS Evening News broadcast since Feb. 23, 1998, which occurred during CBS’s coverage of the Olympic Winter Games in Nagano. The broadcast also more than doubled its recent metered-market average of 4.4/9, covering the past four weeks.”

Sean McManus adds this note: “We’re encouraged by last night’s numbers, but what’s more important is what the audience will be six months and a year from now. Our primary focus remains on producing the highest quality broadcast night in and night out.”

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