Kaplan to CBS: “It’s Not A Dying Timeslot”

By Brian 

Variety’s interview with Rick Kaplan:

  [Kaplan] believes the 6:30 p.m. timeslot has a lot of legs left, despite the geriatric advertising it attracts.

“There is an enormous audience of baby boomers coming to the evening news,” he said. “It’s not a dying timeslot; many evenings, the evening news is still the highest-rated program.”

The notion that CBS can no longer win in news due to a weak local affiliate lineup had been the prevailing attitude for years at CBS until Moonves lifted the Eye’s primetime into first place.

“It’s not a point lost on Moonves,” Kaplan said. “If he can do it in entertainment, why can’t we do it in news?”

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