‘Just Eat It: A Food Waste Story’ Makes U.S. Debut on Earth Day

By Brian Flood Comment

MSNBC will air the award-winning documentary “Just Eat It: A Food Waste Story” on April 22 at 10pmET, which happens to be Earth Day (it’s not a coincidence). A special advanced screening of the film will be hosted by MSNBC food correspondent Tom Colicchio on April 20 in NYC.

“Just Eat It” examines how much food humans waste and the resulting costs to our economy, our climate, and our health. The numbers are staggering, as the film suggests that 40 percent of food grown goes to waste. Filmmakers Grant Baldwin and Jenny Rustemeyer gave up traditional grocery shopping for six months and and instead rely exclusively on food that would have otherwise been thrown out.

The premiere of “Just Eat It” is part of NBCUniversal’s annual celebration of Earth Week. The special will be followed by Colicchio moderating a discussion with food advocates and experts.

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