It was a mixed month for CNN, Nielsen ratings-wise. The network gained viewers from the previous month, with those gains driven by live coverage of the Jan. 6 committee hearings. The network averaged 731,000 total primetime viewers in July (+12% from June), 159,000 viewers from the primetime demo (up +7% from June), 541,000 total day viewers (up +11% from June) and 110,000 adults 25-54 in total day (up +6% from June). The year-over-year trend, however, remains poor. This past month, CNN shed -15% in total primetime viewers and -16% in the primetime demo, steeper losses than what its competitors experienced. The network also shed -9% in total day viewers and -12% in total day adults 25-54 vs. July 2021.
CNN finished July 2022 among basic cable’s 10-most-watched networks, coming in at No. 4 on basic cable in total day viewers, and No. 8 in primetime. The network ranked No. 11 in the total day demo and No. 14 in the primetime demo.
CNN managed to beat MSNBC in the key A25-54 demo, both in primetime and total day, but fell short in average total linear viewers.
The average Nielsen live + same day impressions for July ’22:
- Prime time (Mon.-Sun.): 731,000 total viewers/ 159,000 A25-54
- Total Day (Mon.-Sun.): 541,000 total viewers/ 110,000 A25-54
On the programming front, The Lead with Jake Tapper was CNN’s most-watched regularly-scheduled show, averaging 804,000 viewers from 4-6 p.m. ET in the month of July. The Lead edged AC360 by 1,000 total viewers. AC360 remains the network’s top show among adults 25-54, however. CNN beat MSNBC in the demo from 10 a.m.-10 p.m. ET. CNN’s 9 p.m. hour continues to struggle without a permanent host.
CNN’s press release for July 2022:
CNN HIGHLIGHTS, EXCLUSIVES AND
JOURNALISTIC IMPACT IN JULY 2022
CNN’s journalism continues to be essential around the world, on every screen and platform. The network’s commitment to reporting is relentless and the search for the truth is unmatched. Whether it’s from Uvalde, TX, Washington DC or Ukraine, no other news organization has more exclusives, greater impact, breaks more news, or advances the news cycle more than CNN. In addition, two CNN Original Series (United Shades of America with W. Kamau Bell and Patagonia: Life on the Edge of the World), and The Last Movie Stars executive produced by CNN Films, premiered to critical acclaim in July.
The network reached an impressive 47.5 million viewers on TV and 12.9 million in the demo adults 25-54 in July according to Nielsen data. CNN ranked #1 across cable news during coverage of the Jan 6th Committee Hearings (6/9/22-7/21/22) among both adults 25-54 (494k) and younger viewers 18-34 (99k) and ranked #2 among total viewers (2.364m). The network was ahead of FNC by triple digits across all demos.
CNN reaches more consumers across TV and Digital in the U.S. than any other news brand among adults 25-54 (75 million) and 18-34 (35 million) and ranked #1 across cable brands in total people (161 million) and #3 including broadcast (behind nets NBC and CBS). (Note that Comscore Xmedia data is delivered on a delayed schedule and the below reflects through May-22.)
Digitally, CNN continued as the #1 global digital news destination, delivering journalism across beats and media to more people around the world than any other news outlet. According to Comscore’s latest monthly data, CNN Digital reached 175 million global multiplatform unique visitors (May 2022; Comscore Media Matrix)
Globally, CNN reported on major stories in key locations around the world including Somalia, Sri Lanka, Saudi Arabia, Sudan, Ukraine, China, Russia, Japan, Estonia and Tunisia last month. The network also continues to cover Russia’s war in Ukraine with at least two teams on the ground since before the war started in February.
CNN was also honored and recognized more than any other news organization in July. CNN was nominated for 39 News & Documentary Emmy® Awards and has received honors from the National Association of Black Journalists and Digiday. CNN Original Series Searching for Italy with Stanley Tucci was also nominated for five Primetime Emmy® Awards, including Outstanding Hosted Nonfiction Series or Special.
The link below includes CNN’s highlights, exclusives and journalistic impact during the month of July: https://cnn.it/3So0Be8