‘John King USA’ Sees Ratings Rebound

By Alex Weprin 

Our sister blog FishbowlDC checks in on CNN’s 7 PM show “John King USA” and finds that 2011 has been a good year for the program, despite plenty of rumors that the show may be on the chopping block:

But whether or not there’s any truth to the ever-churning rumor mill, King’s recent spike in ratings has surely caught the attention of CNN brass.  For the month of March, the program’s one-year anniversary, “John King USA” enjoyed its best numbers ever, topping MSNBC’s “Hardball” in both total viewers (850k vs. 722k) and in the key demo, adults ages 24-54 (315k vs. 207k).  Despite the catty gossip columns and broody blog posts, King’s viewership grew a whopping 132% in the demo (25-54) and 64% in total viewers vs. the same period one year ago.

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