Former NBC Universal CEO Jeff Zucker spoke at the Harvard faculty club recently, and FutureOfCapitlaism.com has the details of what he said.
Zucker spoke about his career, as well his relationship with General Electric CEO Jeff Immelt. He also spoke about the state of journalism, and MSNBC:
Mr. Zucker said he thought the cable news landscape of Fox News and MSNBC has “gotten a little too heated” to the detriment of democracy, but he also noted, “if you don’t like it, you don’t have to watch it.”
AdvertisementAs for MSNBC, “We didn’t have a secret meeting where we said, ‘maybe we should just go left,'” he said. Rather, “people started watching Keith Olbermann,” and programmers planned the rest of the schedule to “flow” with his show.
In a world in which “everybody’s a journalist because they have a blog and a flip camera,” Mr. Zucker said, “brands matter more than ever.”