January: Do You Feel Trend-y?

Check out this PDF of year-to-year ratings trends. MSNBC’s ratings are down year-to-year in total day and primetime — Compared to January 2004, the network’s ratings are down 6% in total day, 14% in primetime 22% in the total day 25-54 demo. Rick Kaplan has been at the network for almost one year. “Jeff Zucker and the folks at 30 Rock must be less than thrilled,” an insider remarked. Here are all the numbers:

  · 04 vs. 05: Year-to-year trends