ISIS Video Brings Huge Traffic to FoxNews.com

By Mark Joyella Comment

Fox News executives didn’t know how many people would actually want to see the unedited–and horrific–video released by ISIS that seems to show a captured Jordanian pilot being burned to death. Posted to FoxNews.com with a strong warning of the intense graphic nature of the video, Fox News executive editor John Moody told TVNewser it was an editorial judgment. “People have a right to see it.”

It turns out many, many people have decided to click on the link and watch the video. According to Omniture data obtained by TVNewser, traffic for the raw ISIS video was nearly two million streams. FoxNews.com delivered 7.7 million total streams yesterday, more than double what the site gets on a typical day.

The raw ISIS video accounts for about ten percent of all streams to the FoxNews.com since it was posted.

By comparison, FoxNews.com’s stream traffic for the raw ISIS video on Tuesday and Wednesday garnered more streams in a 24-hour period than the video showing the execution of the terror attack in France over a month long time period.

Fox, however, has not attempted to profit off all that traffic. Advertising has not been attached to the raw video.

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